Outbound and Inbound (Digital) Marketing
Outbound marketing is communicating to would-be customers; inbound (digital) marketing is enabling them to connect with you. In outbound marketing, you look for the right customers; in inbound (digital marketing), you enable the right customers to find you. What are the characteristics of each, and when are they a good way to run a business? For outbound marketing, you think of collateral, sales training, demos, traditional advertising, sales funnels, CRM (customer relationship management) systems....