Digital Transformation, 1: Pricing and Positioning

Excited about digital transformation? What about price and position? Is there anything more basic in business than price and position? Digital transformation changes your customer’s perception of how you price (as well as your price). It also changes your market positioning. A company may well launch into digital transformation in order to deal with supply chain problems and to reduce costs. But it would be best to start with value by evaluating price and position, because that is always going to be at the core of any digital transformation....

January 16, 2022 · 3 min · Craig Fisk